« previous | MUCK HOME | next »

New Steele Setback: RNC Doc On Web Redesign Draws Ridicule, Suspicion
Michael Steele has already said that he's going to implement communications strategies at the RNC that are "off the hook" and "beyond cutting edge." But is he now taking things to a whole new level?
Check out this RNC Request-for-Proposal that's been circulating on the internet, soliciting bids for redesigning the group's website.
It begins with a general (very general) statement of principles:
Chairman Steele made his tech priorities clear at the [RNC Tech Summit]: "...bottom line is if we haven't done it - let's do it. If we haven't thought of it - think about it. If it hasn't been tried - why not? If it's going to be 'outside the box' - then not only keep it outside the box, but take it to someplace the box hasn't even reached yet."
And it doesn't get a whole lot more specific after that. In fact, the two-page document is so light on the kind of details you might expect an RFP of this sort to have, that it's already being slammed on conservative blogs.
Dale Franks at The Next Right -- who says he responds to web development RFP's for a living -- calls the document "a masterpiece of confusion and idiocy" that was put together by "clueless losers". He continues:
I assume it was written by someone who has heard of this new thing called "com-poo-tors", and who doesn't actually have one, but has been told that they'll be very big in the future.
In fact, one prominent conservative thinks the document is so sketchy that it could suggest that the open bidding process is just for show, and that the RNC has already picked out a favored contractor.
Erick Erickson, the founder of Red State, writes:
Friends, either the RNC has no freakin' clue what the hell it is doing or else all the rumors about certain consultants having an inside track at RNC contracts is true.Why? Because there is no way any competent person would put together an RFP like this. It's crap. It is not legitimate. It is unprofessional. It is illusory.
Either they don't know what they are doing, or they've already picked their consultant and are going through the motions. If it is the former, well, the RNC is screwed. If it is the latter, Michael Steele's claims about bidding out work was B.S.
And I suspect it is all B.S.
These are hardly the first allegations of contract-related BS directed at Steele. The FBI has been investigating payments made by his 2006 Senate campaign to a catering company run by his sister, which were listed as being for media work, and ... web design.
And a Baltimore TV station recently reported that that same Steele campaign paid $64,000 to a commodities trading firm, run by a Steele fundraiser, for work that was described as "political consulting."
We've been looking to get a better sense of how this RFP measures up to the kind of document that a potential contractor would need in order to submit an effective bid on a project like this. (Readers with experience bidding on these kinds of contracts, we'd love to hear from you, too.)
We're also hearing more about what Erickson means when he refers to rumors about "certain consultants having an inside track at RNC contracts"...
We've also asked the RNC about all this (no response so far, shockingly), and will keep you posted on what we find out...

















If you ignore the contradictory parts (change the API, revamp the data-storage architecture, and have a CMS in place such that the only work that needs to be done is in the user interface), it's not such a bad RFP for someone who knows that they have no clue what they're doing.
You could imagine companies sitting down with a proposal like this and talking to the RNC to figure out what they really want/need, and then building something pretty useful.
Except for the parts where the final proposals are due next week, with rigorous cost numbers, and full rollout is six weeks after they pick a contractor. That's like saying you don't know if you want a compact, a mid-size or an SUV, but you want the dealer to give you a firm fixed price and commit to you driving it off the lot next month.
If I had to bet, it would be on all of the above: the fix is in, and the people involved have no idea what they're doing.
March 9, 2009 3:15 PM | Reply | Permalink
In combination with Joe the Plumber's condemnation, this RFP clusterf*ck ensures Steele won't last through March.
That's too bad for the Dems, since the GOP might possibly get someone who is minimally competent at the fund-raising duties Steele was supposed to be taking care of.
March 9, 2009 3:43 PM | Reply | Permalink
Steele won't last? Since when is he significant in the big picture at all? Face it, The Steele soap-opera is just taking the limelight off the obstructionist GOP electeds, you know...the people who actually can change things and make laws and all that. Steele is just another brown person for the Republicans to hang their failures upon while they sit back and dither (cf. Powell, Gonzales, Rice, etc.).
March 9, 2009 5:42 PM | Reply | Permalink
Steele has the GOP between a rock and a hard place.
If they fire their Token,what message are they sending,the very people ,they elected him to ATTRACT,to the New Face of the Hip Hop GOP?
March 9, 2009 6:49 PM | Reply | Permalink
Why are people surprised. The whole concept of being a Republican in and of itself is brain dead. The Republicans that are attacking Steele are not smarter then he is by virtue of the fact that they are Republicans. These are the people that destroyed America as we know it. None of them have credibility in my mind.
March 9, 2009 4:29 PM | Reply | Permalink
This sounds very republican. Like when sarah palin talks about: "let's progress our state."
See? There's policy!
Maybe they all like vague.
March 9, 2009 4:51 PM | Reply | Permalink
I think that the RFP conversations with the vendor would include the phrase, "Bam! We're gonna kick it up a notch!"
March 9, 2009 5:32 PM | Reply | Permalink
No no no. You don't get it. They want to kick it up past the place where notches have been notched in the past, to notch things that people didn't even know could be notched. Innotchability.
March 9, 2009 6:12 PM | Reply | Permalink
A complete joke. I have seen RFP for small branch hospital website that was 100+ pages and took months of interviews with staff to create. I took part in creating the RFI (Request for Information, which comes before the RFP) for a small city library which took a year to write and hundreds of hours. After that we went to RFP which was about an inch thick and took another year. These documents are excruciatingly detailed.
I like the part about "experience building social media sites from the ground up essential."
Completion in 45 days is hilarious! Try fast track and everything going smoothly for 1.5 years.
Oh, and no mention of what they already have, like umm, do they already have a server?
March 9, 2009 6:07 PM | Reply | Permalink
Nah, that's old school. Iterative development and extensive code reuse is where it's at.
http://agilemanifesto.org/
Need a social network? No problem.
http://lovdbyless.com/
I'm bidding on this sucker. It sounds like a hoot.
March 9, 2009 6:17 PM | Reply | Permalink
ALL YOUR SUBURBAN-URBAN HIP-HOP BASE BELONG TO US!! YOU GOT PROXY SERVED!! THIS IS TERABYTE-RIFIC NEWS!! FOR GLADOS!!*
* Michael Steele, I'm making a note here: Huge Success
March 9, 2009 6:14 PM | Reply | Permalink
Agreed, this is a complete joke.
There's basically nothing here that one could actually cost out without doing weeks of interviews with the RNC and state parties. It's filled with meaningless platitudes ("Flash interfaces can often make mundane tasks exciting") that show that whoever wrote this has no idea what they're talking about.
The timeline is completely unreasonable to even do a discovery phase in. They have to already have someone who's worked something up on spec, ready to go, knowing that no serious design shop would ever respond to this RFP.
I'm tempted to respond, just to take their money. And to abuse the access to RNC officials at all hours. "Hello, Steele, it's 3am, do you know where your website's user database is?"
March 9, 2009 6:15 PM | Reply | Permalink
In fairness it does say the clock starts "after brainstorming, design and analysis" which to me says "discovery phase".
March 9, 2009 6:20 PM | Reply | Permalink
But design comes after discovery, or should. Even after "brainstorming" — which is another glaring red flag.
The point is that a month of discovery time isn't going to be enough for any firm to actually do a decent job that's going to meet what are bound to be incredibly unrealistic expectations.
Unless doing a good job isn't important. (Cheap shot: maybe 'Brownie' has a web design firm now?)
March 9, 2009 9:34 PM | Reply | Permalink
Is it just me, but does Steele, in some photos, look like Larry David in blackface?
Someone please put photos of them side by side.
March 9, 2009 6:23 PM | Reply | Permalink
It makes them so vulnerable - obviously they don't know anything so anyone with an $800 suit and lots of techno babble can smooze their way in and fleece the pants off them.
Lots of cash up front, then delay delay delay, then oh, we need more $$, more delays, until the whole thing collapses.
hahaha probably what will happen. If they were really smart they would hire someone to manage the project, and then that person does the RFI and then an RFP.
March 9, 2009 6:23 PM | Reply | Permalink
I'm a web designer and I avoid these kind of RFPs from people who don't really know what they want beyond what they call "cutting edge", which can mean a lot of different things to a lot of different people. Not worth the posterior pain when the price is set before the endless changes are demanded. Too vague on specifics and guaranteed to be a big CF when too many people get involved.
Then, when the message doesn't work, they say it's because it wasn't "cutting edge" enough.
The me-too-ism from the GOP is hilarious. First, after having their heads handed to them in the presidential election by a person of color they try to find their own person of color for a high position. Barack Obama used the internet to build a huge base. So the GOP tries it but is betting on Flash to make it transformative, rather than a message and platform that resonates with voters beyond the dittoheads now causing so much trouble for Steele.
March 9, 2009 6:27 PM | Reply | Permalink
That knowledgable people avoid these RFPs just makes it easier for them to hand the jobs off to cronies. What a smart subversive would do is bid and win the contract, then make a publicity issue out of it, going to court if they remain unrealistic.
March 9, 2009 6:51 PM | Reply | Permalink
Steele is a distraction from other issues.
March 9, 2009 6:30 PM | Reply | Permalink
The token GOP "Uncle Tom", how much better could this get!!!!
March 9, 2009 6:54 PM | Reply | Permalink
Three words: Joe. The. Plumber.
Remember, it's a series of tubes.
March 9, 2009 7:16 PM | Reply | Permalink
The Republicans have become the Marx Brothers
March 9, 2009 7:39 PM | Reply | Permalink
Perhaps the authors of this document are carelessly revealing the technical limitations of their current system more than they are designing effectively a new system.
Check out what they suggest by stating:
"we intend to re-think our state hosting system with data management in mind, making it easier for us to share data back and forth with state parties."
and making it a requirement to: "Formulate an easy sharing system that will allow select users of both the state party and
the national organization to tap into collected data, as well as have it feed back to our in-
house voter files."
This seems to suggest that the RNC currently maintains a separate and technically incongruous (or at least not easily matchable to) database than the state parties.
If that is truly the case, I think this is actually a very interesting proposal.
The person who wrote it may not have the skill to build what they are describing. But nevertheless if what they are describing is an attempt to integrate their data systems across states, then the RNC's VoterVault is not as advanced as we had thought. Nevertheless they're on the right track.
Campaigns are won and lost on the quality of the data.
Rather than spending resources on matching data between existing entities'databases (as one could surmise through this RFP is currently the case) the goal of centralized architecture, with custom institutional interfaces (or tenancies) is probably the right direction to go.
This pools their data resources and makes targeting more accurate, which saves material resources.
March 9, 2009 7:41 PM | Reply | Permalink
As someone who has worked in graphic design for almost 40 years I have one suggestion to any design firm out there thinking of taking on this job: DON'T. This man will be the client from hell with the standard "I don't like it, but I'll know it when I see it" response to everything.
The upside is this bozo will spend waaaaaaaaaay too much money so your billable hours will fill your wallet, but your frustration level with this idiot will give you an ulcer, possible aneurism. Plus his taste level will be low, very low, so don't even think of being creative. Think animated waving flags, lots of stars, and of course red, white, and blue. To him animated elephants walking trunk to tail across the bottom of the screen will be "outside-the-box". He'll probably even give you a fist bump and say "awesome!"
March 9, 2009 7:49 PM | Reply | Permalink
"I don't like it, but I'll know it when I see it"
Come on, think outside the box. It's gonna be off the hook. And cutting edge. Possibly even disruptive to existing paradigms.
March 9, 2009 11:16 PM | Reply | Permalink
Off the hook, yo. That's the way we do it in the Republinizzle Natiozizzle... am I getting this right? Commizzle? Yes, Commizzle. As I was saying, yo yo funky fresh off the hook word to your mother ice ice baby tax cuts.
March 10, 2009 12:32 AM | Reply | Permalink
I really don't see the problem here. That said, the last time I was in the business of responding to things like this and figuring out if folks responding to them knew what they were doing, it was 1998 and the Internet was a magical and inexplicable place. Oh, and we were also unduly impressed by Flash.
Anyway, if this serves as a flashpoint for RNC minions, it has a lot more to do with folks who are peeved they aren't going to get a job out of that tech summit they had and folks who have decided they're out to get Steele anyway and think they've found another example of poor management skills to leak to the press.
Considering they flat-out say they're looking for new ideas, I don't know how you'd expect a more complete RFP than this. It doesn't look very professional, but it gets all of their requirements across (some redundancy there, but really not bad).
March 10, 2009 8:20 AM | Reply | Permalink
I don't have any experience with website development bidding, but if this was a building industry RFP, what it would generate is a humongous bid. Contractors would tend to put enough money in their bids to cover themselves for any possible contingency, since the language is so incredibly open-ended. And isn't the timeframe exceedingly short?
It makes sense to think that maybe Steele already has the contractor selected, and the RFP is all for show.
March 10, 2009 12:54 PM | Reply | Permalink
Read the last line - this is an RFP for an RFP... they didn't even bother to proofread. Shouldn't potential vendors return a proposal - not a Request for Proposal?
March 10, 2009 3:54 PM | Reply | Permalink