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RNC Tries Again On Web Design Doc

If at first you don't succeed....

In what looks like a second bite at the apple, Michael Steele's RNC has put out a new Request-For-Proposal for the redesign of its website -- after its original two-page effort was widely panned as sketchy and unprofessional.

That first RFP, which was circulating earlier this week, was so lacking in detail that one prominent right-wing blogger suggested it could mean Steele already had a favored contractor in mind, and was just going thru the RFP process for show. We offered a suggestion for who that favored contractor might be here.

The new RFP, posted by the site Tech President, is a bit longer -- five pages -- and a bit more specific about what the committee is looking for.

One interesting detail: the RNC says it wants a site that, in Tech President's words "functions as the backbone of a distributed network of sites populated by state parties and campaigns -- nonetheless connected back to the mothership at RNC headquarters." It's unclear whether that means it might subsume the state party sites, which currently are independent.

And, unlike before, there's a budget: $250,000 for the main site, plus $200,000 for the network of sites.


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There's nothing not do-able in this from a technological standpoint, but, insofar as coordinating the main site with all of the subsites, it fails to take into account any process organization for feeding this beast. Getting all of those state organizations on board by June would be a far bigger challenge than building the site itself, and dictating platform technology still smells like a pre-ordained business agreement somewhere in the mix, as opposed to focusing the RFP on the desired outcome and letting the vendor propose the best way of achieving those goals.

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