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Coal Lobby Paid $7 Million To PR Firm That Hired Bonner

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A coal industry group paid over $7 million last fiscal year to the company that hired Bonner & Associates, the astroturf lobbying firm behind those forged letters to Congress. That's according to internal documents obtained by congressional investigators and examined by TPMmuckraker.

Jack Bonner, the founder of the firm that bears his name, will go before a Congressional committee this morning to explain how those letters -- which purported to come from local community groups, and urged lawmakers to oppose climate change legislation -- got sent.
Bonner has blamed the letters on a temporary employee, since fired, and claimed that it was a "victim of fraud" itself.

Bonner's company had been hired by the Hawthorn Group, a public relations firm that in turn was working for the American Coalition for Clean Coal Electricity, a coal-industry lobbying group. The massive sum paid last year by ACCCE to Hawthorn -- a PR firm which it has worked with since 2000, and to which it has close ties -- raises questions about the nature of the other work done on behalf of the coal industry, which has been a staunch opponent of efforts to address global warming.

The letters were sent on the letterhead of a local NAACP group, as well as Hispanic, seniors, women, and veterans groups.

The internal documents -- obtained by the House Select Committee for Eneregy Independence and Global Warming -- also confirm the ways in which Bonner routinely cuts corners in its campaigns to create the impression of grassroots support for its clients positions. They show that it's Bonner's standard practice, especially on campaigns with tight schedules like the coal-lobby effort -- to pull logos from the websites of community groups that have nominally agreed to end letters, then create "letterhead" for the pre-written letters.

The documents also describe a process in which Bonner hires temporary workers, trains them quickly and pushes them to one goal -- getting as many letters signed and returned as possible. Phone-bankers read a quick script, then send targets pre-written letters on stationary created by using the group's logo from its website. The groups are asked to sign the letters and return them in a pre-paid FedEx envelope.

In the ACCCE campaign, the script -- which you can see here -- made no mention of the coal industry or of climate change.

We laid out some of Bonner's other dubious tricks of the trade here and here.

The documents also confirm, as has previously been reported, that Bonner discovered the fake letters on June 22, before the House vote on the climate change bill, but did not notify the lawmakers who received the letters until July 1 or later -- after the vote. Two of those lawmakers, Rep. Chris Carney and Rep. Kathy Dahlkemper, voted against the bill, which narrowly passed.

In addition, the documents reveal that, according to Bonner, the temporary employee blamed for the forged letters created the first ones "within hours" of his arrival. And that he had been hired and fired by Bonner back in 2003, but according to an internal company probe, he changed his first name when he applying to work on the ACCCE campaign on June 3, after seeing an ad in Roll Call.

Also testifying this morning before the committee, chaired by Rep. Ed Markey, will be Rep. Tom Perriello, who along with Dahlkemper and Carney received the forged letters, and officials with the community groups on whose letterhead the letters were sent.

Grab the popcorn.

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7 comments

Recommend Recommend (3)

October 29, 2009 11:06 AM   

nice to see that they were only trying "right" (sic) letters.

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October 29, 2009 1:03 PM   

Would you buy a used car from Bonner?

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October 29, 2009 2:52 PM   

This is very common. I stopped working with a PR firm in California that specialized in these astroturf groups. If something is called .... "Citizens for .... " or "People for ... " or mentions Safety or Liberty in the title, it's usually a fake. The reason these groups are created are because the media usually falls for it. Thank God for TPM and other muckrakers for revealing this garbage.

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October 29, 2009 2:53 PM   

Wait, so he has the benefit to testify before congress when he defrauded Congress?

Why isn't he arrested, post bail, then testify in a court of law proving his innocence?

I fail to see why he has not been arrested yet?

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October 29, 2009 3:32 PM   

Best Government money can buy, right here in the good old US of A. This Health Care "debate" has really shone a light on our Government. I really honestly thought that Democrats were different, that Obama was going to be different, but with the way the public option is playing out and with the handling of the banking crises, TARP and all the rest, I am really starting to think that the common person in this country is screwed. We are here to serve the interests of Business and that's it. The only thing that will save this country is real honest to god campaign finance reform and I don't see that ever happening. I wish the hell Canada wasn't so damn cold.

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October 29, 2009 4:16 PM   

Let me see if I have my talking points straight...

When ACORN hires a $7/hour kid to register voters and he decides to get baked on company time and write up fake registrations for Mickey Mouse and Dr. Manhattan in order to meet his quota, this is a coordinated effort by a corrupt organization to commit voter fraud and undermine the very foundations of democracy.

But when a powerful coal lobby pays Bonner & Associates $7 Million and it results in Bonner producing a series of fake letters purportedly from citizens, unions, and other grassroots groups sent to members of Congress with the intent of fraudulently affecting policy decisions in favor of that coal lobby that paid $7 Million, THAT is simply a case of an overzealous temp, who has since been fired, and Bonner is just as much a victim of fraud as the Congressmen.

Yeah, that makes sense.

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October 30, 2009 3:29 PM   

As a young PR professional, I’ve been taught that you treat your business like it’s your brand. Your employees are your ambassadors, and their actions, whether ethical or not, reflect on your reputation. As an owner, anything that you pass along to your client is on your letterhead, so it’s up to you to make sure that your employees are acting ethically and the work you are submitting is accurate.

In the case of Bonner & Associates, they can point the finger at their ex-employee, but at the end of the day, it’s their credibility that’s on the line.

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