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Behind The GOP.com Re-Launch: Meet The Writer Steele Used To Buff Party's Image

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Author of GOP.com "Heroes" section, Michael Zak's homepage

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The big GOP.com relaunch has been plagued by technical and other snafus, as we've been documenting. But those mishaps may be the least of it.

The new site is at pains to present the party as racially tolerant, and to stress its anti-slavery history. But Michael Steele and Co. have outsourced that task to a writer who has argued that Democrats' "socialist policies have recreated a vile new version of the slave system."

The new site's "Heroes" section touts various historically important Republicans, many of whom are minorities. At the bottom of each entry, readers interested in "more information on these and other Accomplishments of the Republican Party" are directed, with a link, to a book called Back to Basics for the Republican Party, by Michael Zak.

In an email to TPMmuckraker, Zak confirmed that he had written the Heroes section, as well as the Accomplishments section, "at the request of the New Media team." He added that he would "continue to write historically-themed items for the RNC blogs."

We couldn't get a copy of Back To Basics right away. It was published almost a decade ago and Border's told us it's out of print. But the first few pages, as well as the table of contents and the index pages, are available on Amazon. They make clear that the book is an effort to re-establish the GOP's reputation as the true champion of African-Americans. But they also show that it's not, shall we say, a particularly rigorous piece of scholarship.

On the third page, Zak writes:

Republicans correctly viewed the Civil War as a battle for supremacy between the slave system and the free-market society. Would the United States become all slave or all free? These two visions still contend for dominance today. The slave system, the very opposite of the free market society our Republican Party advocated, required a vast regulatory and enforcement infrastructure to keep people enchained for the benefit of others, just as the socialist policies of the Democratic Party do today. Trapped in the role once filled by slaves before the war and then afterward by poor blacks during the Jim Crow era, an underclass today maintains the political and economic power of the Democratic Party elite and those in their employ, if indirectly, in the government bureaucracy. No underclass would mean no immense bureaucracy to run the welfare state established by the Democrat Lyndon Johnson administration.

Why did our Party, born as a mass constitutional rights movement, lose the policy initiative to a party whose socialist policies have recreated a vile new version of the slave system? Rather than history repeating itself, what we have is a political version of the Law of Inertia; that is, forces continue until stopped by other forces. What stopped our Republican Party from completing Lincoln's "unfinished work," and why has the Democratic Party not been stopped from extending socialism? (our emphasis)

Zak appears to have made his career as an operative for Republican and conservative causes. In 2006, he joined the National Association of Manufacturers as a corporate communications specialist, according to an announcement (via Nexis) put out by the lobby group. Before that, said NAM, he had worked for the House Republican Policy Committee.

As for his educational credentials, NAM wrote:

He has an MBA from the Garvin School of International Management and a B.A. in economics from Georgetown University.

Zak did not immediately respond to a request from TPMmuckraker for more information on his educational or academic credentials.

It's not hard to see why Steele might embrace Zak's version of history. Indeed, Zak's website prominently displays a photo of the RNC chair holding a copy of the book, with his arm around the author. But it's revealing that this is the figure the Republican Party turned to for help polishing its image.

The RNC did not immediately respond to a request for comment on its work with Zak.

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33 comments

Recommend Recommend (5)

October 14, 2009 6:59 PM   

My well educated son who has the conscience of a saint is scrounging for work, and miserable lying weasels like this bs their way into well paying gigs. Boy, is life unfair.

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October 15, 2009 11:30 AM    in reply to Powkat

To say that the GOP was on the right side of history during the Civil War thus proving legitimacy today actually defies the very historiography of American political parties. They change. It is also true that Social Security was first a Republican idea. My how things change.

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October 14, 2009 8:25 PM   

The rain it falls with equal force,
Upon the just and unjust feller,
But more upon the just, because
The unjust has the just's umbrella.

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October 14, 2009 8:33 PM   

Josh Marshall,

Excellent reporting. This new GOP/Steele web site continues to amaze. I had same thought about the Heroes section as a piece of unusual American history. Don'tya think Steele's attempt to recast Repub party as the sole savior of the African/American people in the U.S. is slightly offensive and politically transparent?

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October 14, 2009 8:40 PM    in reply to johnbwarner

So much so that they'll be their own undoing. It's almost as fun as watching Palin in 08 periodically take her foot out of her mouth only to change feet.

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October 14, 2009 9:20 PM    in reply to johnbwarner

many thanks, but just to be clear, this was all zack roth's reporting. not mine.

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October 14, 2009 9:44 PM    in reply to Josh Marshall

Thanks for setting the record straight, Josh. I hope Zack is still pursuing Gov. Perry story.

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October 14, 2009 8:38 PM   

In addition to being a crank, he writes like an eleventh grader. An eleventh grader from the brave new world of No Child Left Behind where schools don't teach writing because it cuts into their standardized test cramming time. And where American history is taught by a jingoistic ignoramus football coach.

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October 14, 2009 8:52 PM   

Does the picture in the article remind anybody else of a reversed version of Colbert's "this is my black friend" pose?

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October 14, 2009 9:05 PM   

LOL! "A vile new version of the slave system." Excellent. The Democrats have created a new version of the slave system -- except this one is vile.

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October 14, 2009 9:08 PM   

Disturbing. The GOP really is becoming a comic, fringe party of extremists.

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October 14, 2009 9:10 PM   

Does anyone else clench their fists in frustration whenever the GOP claims as their own historical figures who would never, ever have been Republicans today? Today's GOP tries to argue that the Civil War was about "states' rights", not about slavery. The idea that they're claiming kinship with the abolitionists is ludicrous. You don't see any Democrats fighting to have Confederate flags flown in front of their state houses.

I'm going to start selling t-shirts: "Lincoln was a RINO".

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October 14, 2009 9:55 PM    in reply to SkippyFlipjack

Lincoln was a RINO, I like that. It applies so well to present-day Limbo+Co.'s clueless attacks on their own brethren who dare to stray from the flock about issues and ideas that make sense.

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October 14, 2009 9:25 PM   

Michael Zak is an idiot.

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October 14, 2009 9:27 PM   

Take a look at the Amazon reviews. Right now there are 62 reviews and 55 of them are 5 star reviews. I've clicked on quite a few of the reviewers "See all my reviews" links going back through the years, and in most cases, this is the only book the user has reviewed.

Here's Jeff Limon, who actually did have one other review of a dog "bark free" product, but sounds awfully astroturfish:

"After reading the first few pages of this book, I began to get pretty angry. All of my life I have voted Democrat and this book really chilled me to the bone. I personally feel totally duped. Did you know that every single African-American congressman before 1934 was a Republican? When I heard about the violence perpetrated by Democrats, their invention of the KKK, the "Southern Manifesto" that Southern Democrats in the late 1950s tried to use so that they could argue that Brown versus Board of Education (which forced racial integration into public schools in the South), and the white Democrats lynch mobs that killed hundreds of blacks in places like Colfax Louisiana, it just made me sick to my stomach. Top it off with Strom Thurmond (Democrat - West Virginia) being a former Ku Klux Klan member, who filibustered against the passage of the civil rights movement to 1964, and you've got wholesale fraud on behalf of the Democrat party. I'm changing my voting registration today. Tomorrow I will be a proud Republican."

Maybe some of these people are for real, but it seems like a very patient sockpuppeteering job to me.

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October 14, 2009 9:40 PM    in reply to Scott Carpenter

The reviewer confused Robert Byrd, the Democratic senator from West Virginia, with Strom Thurmond, the Republican senator from South Carolina. Thurmond was a Democrat until 1964 when he switched parties to become a Republican.

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October 14, 2009 9:46 PM    in reply to Mrs Panstreppon

Oh, yeah -- it's bad. I just loved the whole "I'm a Democrat but hallelujah I've seen the light" angle. :-)

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October 14, 2009 9:51 PM    in reply to Scott Carpenter

Not that we need more evidence of disregard for facts, but either Zak or Amazon "reviewer""Jeff Limon" seems to have confused Strom Thurmond with Robert Byrd.

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October 15, 2009 9:25 AM    in reply to Scott Carpenter

LOL -- he's going to turn Republican because that party represented his values 50 years ago, even though it's the Democrats who represent them today?

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October 14, 2009 9:32 PM   

The National Black Republican Association sells "Martin Luther King Jr. was a Republican" gear.

In addition to Dr. King, the BLRA claims Frederick Doulglass, Harriet Tubman, Sojourner Truth, Jackie Robinson, George Washington Carver and Don King, among others, were Republicans.

I'm sure every TPM reader remembers MLK's "I have a dream that one day we all belong to the GOP" speech.

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October 15, 2009 7:35 AM    in reply to Mrs Panstreppon

Actually, Jackie Robinson was a Republican. He supported Richard Nixon for President before his death.

As for Douglass, Truth and Tubman, they weren't allowed to vote. Carver was one of the first African-American guests at the White House, a controversial invitation at the time offered by Theodore Roosevelt.

Zak's mistakes are not in the details so much as in the premise; that somehow the modern Republican Party equates with the historical Republican Party. Would Teddy Roosevelt, trust-buster and environmentalist, be a Republican today? As the Republican Party adopted its Southern Strategy in the '60s and beyond, former Dixiecrat Democrats -- like Strom Thurmond -- and their progeny (i.e. Trent Lott) switched to the GOP.

In an historical context, party labels are wholly irrelevent.

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October 15, 2009 10:46 AM    in reply to MoCrash

Actually, Jackie was an independent who supported Nixon in 1960 and Rockefeller in 1964. He was appalled by the Goldwater takeover of the GOP that year.

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October 15, 2009 9:13 AM    in reply to Mrs Panstreppon

I came across the National Black Republican Party Association website awhile ago. I was tempted to buy an MLK-was-a-Republican t-shirt and wear it to gauge people's reactions.

I see the NBRPA website as the forerunner to GOP.com and I wouldn't be surprised if some of the info was lifted from it. But even Michael Steele had the good sense not to claim Dr. King and Don King as the GOP's own.

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October 14, 2009 10:31 PM   

I can't even imagine how many more ways they could epically fail on this website. I'm sure by tomorrow TPM will have found tons more though.

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October 14, 2009 10:55 PM   

Those "hero" pages are bizarre. Besides the fact that they wouldn't be Republicans today, many of those people featured were only tenuously tied to the Republican Party when they were alive.

It seems that they could have found scores of accomplished people more closely identified with the Republican Party if the only criteria was that so-and-so "campaigned for" a Republican at some point in their lives.

The huge emphasis on African Americans is really, really weird -- what were they trying to do with that -- some sort of baiting? Or are they just that stu . . .

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October 14, 2009 11:59 PM   

Gee - I can provide my complete professional credentials within 24 hours to anyone who asks.

I smell Vita deception here. Sounds like an Internet 'college' to me.

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tk

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October 15, 2009 1:17 AM   

Extraordinary! The author explains the development of his party from the 'Civil War to the LBJ administration in one paragraph!

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October 15, 2009 7:50 AM   

It would be okay if Zak's take on causes of the Civil War were just facts viewed from a different angle — as opposed to being merely insane rambling.

It's true that the fates of slaves was a central point over which the entire war revolved. But, a sad fact (aside from the more humanitarian aims of abolitionists that precipitated the schism) is that the CW was fought for primarily economic reasons. It was that the profits of a slave-based economy primarily in the South were threatened when the practice of slavery came under attack. This caused that day's southern corporate structure (plantation system) that ruled the South to force states to secede from the Union.

It actually holds very strong analogues to the situation today, where Wall Street corporations have so infiltrated our government as to become indistinguishable from it — we live in a virtual corporatocracy — and reforms, from health care to Wall Street threaten their bottom lines and obscene, inhumane profits.

These corporations' communal reactions have been to foment fringe groups into a frenzy of anti-democratic, anti-governmental, anti-American rhetoric including (interestingly enough) talk of "secession."

It is also true that the nascent Republican party of the mid-nineteenth century bears far greater similarities to today's Democratic party than today's Republicans, and vice versa. The Democratic party of the mid-nineteenth century (The Dixiecrats) was a primarily southern, pro-slavery party. The two parties' ideologies apparently only flipped around the time following Teddy Roosevelt (initially a Republican) and cemented in place with the appearance of the other Roosevelt, Franklin D.

So, yup: We have just one more example where today's Republican party is attempting to call "red" "blue" and to rewrite history, flipping it on its head to fool "low information voters" into accepting as fact things not borne out by actual history.

Insane.

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October 15, 2009 9:01 AM   

OMG. Too bad Susan B. Anthony and Clara Barton took up space better reserved for Strom Thurmond and Jesse Helms. And where are Florence Nightingale and Mark Sanford and Cubby Culbertson? OMG

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October 15, 2009 10:40 AM   

Wow, that is bizarre. I wonder how it feels to be a member of a party that has to lie, outright LIE, to make itself sound better.

Free-market v. Slave states? His bizarre twist of history *almost* works until you look at a map - oops! Those red states are the former slave states!

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October 15, 2009 12:55 PM    in reply to eric the red

Its history that only a qualified accountant could present.

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October 15, 2009 1:40 PM   

Michael Zak: "On this day in 1864, the Chairman of the Republican National Convention, Senator Edward Morgan, opened the national convention.

What he was trying to say, "On this day in 1864, chairman Senator Edward Morgan opened the National Union Convention." The day was February 22, 1864.

There was no "Republican National Convention" in 1864. The National Union Convention nominated a ticket with a Republican (Lincoln) and a Democrat (Johnson).

http://books.google.com/books?id=pAIbAAAAYAAJ&dq=national+union+convention+1864

Presidential election, 1864: Proceedings of the National union convention ...
By D. F. Murphy

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October 16, 2009 1:02 AM   

"Border's"? Come on, what kind of amateur writing is that? There is no apostrophe in Borders.

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