Glenn Beck, comedy entrepreneur, is trying to tap into the market for a “nonpartisan” alternative to The Daily Show with a fake news show on his GBTV network, called The B.S. of A..
The show, hosted by Brian Sack (who wrote a book of the same name), began running in October with thirty minute episodes every Friday at 7PM.
From the press release:
Sack’s mandate: Stay objective, rational and witty as he views politics and pop culture through a nonpartisan lens. Host Brian Sack is author of ‘The B.S. of A. - A Primer in Politics for the Incredibly Disenchanted’ and previously served as Czar-at-Large for Beck’s Insider Extreme network. His staff’s credits include Saturday Night Live, The Late Show with David Letterman, HBO, MTV and several other three-letter networks.
“It won’t be for the thin-skinned - we’re going to be completely indifferent to political parties or ideology,” Sack said. “In fact, I’m making the staff take the ‘no sacred cows’ pledge, and as soon as we figure out how to translate that phrase into Latin we will make that the show’s motto. Because Latin makes you sound smarter than you are. I’d like to put that on flags and cups. I have to think about merchandising.”
In one joke, Sack says: “A new study shows that optimism may be the byproduct of a poorly functioning frontal lobe, and that brain activity lessens when a person is upbeat. I think Obama has his 2012 campaign slogan.” He then cuts to a picture of a bumper sticker that says “I have a poorly functioning frontal lobe,” with the “O” in “lobe” as Obama’s campaign logo.
Here’s a clip from that episode:
Via Rebecca Greenfield of The Atlantic.
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