
BMW Direct, the GOP fundraising firm known for taking long-shot candidates for a ride while raking in big bucks off their campaigns, has re-emerged under a new name -- but with a similar modus operandi. And this time around, even some Republicans are crying foul, with one consultant accusing the firm of engaging in "sub-prime fundraising."
One 2010 client of BMW Direct -- now rechristened as Base Connect -- is William Russell, the retired lieutenant colonel who is running for the Pennsylvania Congressional seat of the late John Murtha. Russell's campaign raised over $895,000 in the fourth quarter of last year, according to federal disclosure records. But it paid over $719,000 of that amount -- about 80 percent -- to Base Connect, and other companies associated with it, which ran the company's direct-mail fundraising program. For the year as a whole, Russell's campaign raised over $2.8 million, but spent over $2.6 million -- much of it again going to Base Connect -- leaving it with cash on hand of just $211,000.
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