Stop Too Big To Fail

Shady Anti-Financial Reform Group Using Ad Agency That Worked For Swift Boat Vets

Justin Elliott | April 23, 2010, 1:54PM

The group Stop Too Big To Fail, which is employing a liberal-sounding message to fight the Wall Street reform legislation, is working with an advertising agency whose past clients include the Swift Boat Veterans for Truth and myriad GOP campaigns.

Stop Too Big To Fail this week announced a $1.6 million ad buy in Missouri, Nevada, and Virginia. The ads warn of a "bailout fund" and call on senators to "vote against this phony 'financial reform.'" The agency behind that ad is Mentzer Media, according to Kristen Waskie, a staffer at TeleRep, a Philadelphia firm which represents local TV stations and which has placed the financial reform ads in local markets. Waskie tells us the Stop Too Big To Fail ads came out of Mentzer, which is based in Towson, Maryland.

You've probably never heard of Mentzer, -- which describes itself as "expert at zeroing in on the correct audiences, the right markets, identifying the right media, [and] locking in at the right times" -- but in the world of political professionals, it's quite well known.

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Topics: Bob Johnson, Chamber of Commerce, Financial Reform, Mentzer Media, National Association of Republican Campaign Professionals, Progress for America Voter Fund, Sam Zamarripa, Stop Too Big To Fail, Swift Boat Veterans for Truth, Swift Vets and POWs for Truth, Swiftboating