Toyota

Toyota's Deep American Roots Could Help It Weather Crisis

Zachary Roth | February 19, 2010, 2:14PM

Toyota Motor Corp. President Akio Toyoda

Next week, Toyota's president, Akio Toyoda, will fly across the world to appear before Congress in a bid to explain quality problems that since last fall have led to nearly 8 million recalls -- and perhaps several deadly crashes. Meanwhile, the company's main competitor in the domestic market, General Motors, is now largely owned by the U.S. government.

That's prompted some observers on both sides of the Pacific to paint the controversy as a 1980s-style showdown between the Stars and Stripes and the Land of the Rising Sun.

Read more »